Introducing The Hub

The Hub is a coaching-based nutrition membership designed specifically for 70.3 and Ironman triathletes who want clarity, structure, and confidence in their fueling.

At the centre is the TriFuel Framework — a simple, proven system from working with hundreds of triathletes that helps you make the right nutrition decisions across your daily life, your training, and your races.

Instead of second-guessing whether you’re eating enough, fueling sessions properly, or preparing correctly for race day, you follow a clear structure that evolves with your training, goals, and season.

Inside The Hub, this framework is supported through coaching, practical tools, and a community of triathletes applying the same approach — so you’re never left guessing what to do next.

The result is nutrition that supports your training consistently, improves your recovery, and allows you to perform at the level your fitness deserves.

"I could really start pushing the upper limits of my carb intake which made a huge difference to my performances, and it was super helpful having James reassuring me that I was doing the right thing."

⭐⭐⭐⭐⭐

- Lizzie Rayner

Professional Triathlete, 70.3 Champion

"I’ve lost 11kg but more importantly, set a PB in each race.

Never had an injury and my recovery times have nearly all but disappeared."

⭐⭐⭐⭐⭐

- Eoin McGuinness

Triathlete

"I could really start pushing the upper limits of my carb intake which made a huge difference to my performances, and it was super helpful having James reassuring me that I was doing the right thing."

⭐⭐⭐⭐⭐

- Lizzie Rayner

Professional Triathlete, 70.3 Champion

"I’ve lost 11kg but more importantly, set a PB in each race.

Never had an injury and my recovery times have nearly all but disappeared."

⭐⭐⭐⭐⭐

- Eoin McGuinness

Triathlete

Get clear answers fast

Weekly coaching calls give you direct guidance on energy dips, bonking, or balancing nutrition with life.

No more piecing together conflicting internet advice—just clear, personalized solutions.

Master nutrition without the complexity

The TriFuel Academy breaks down triathlon nutrition into simple, actionable steps—daily fueling, race-day strategy, and weight management.

No jargon, just proven methods you can use immediately.

Stay motivated with real support

The Hub community connects you with triathletes who get it.

Share wins, stay accountable, and learn from others without the noise or judgment of social media groups.

Fuel every race with confidence

We create and refine your personal race-day strategy, so you know exactly what to eat, drink, and take before, during, and after.

Post-race debriefs ensure you learn and improve every time.

Make fueling fit your life

Monthly meal plans give you easy, flexible options designed for busy triathletes.

Adapt them to your routine so nutrition supports training without adding stress.

Learn from every race

After key races, join a private 30‑minute debrief to review fuelling. We’ll identify what worked, what didn’t, and how to improve—so each race drives progress.

Leave with clarity, confidence, and a refined plan for success.

Learn from the best

Live guest sessions with pros, coaches, and specialists bring fresh strategies and insights to improve your performance — not just in nutrition!

Get clear answers fast

Weekly coaching calls give you direct guidance on energy dips, bonking, or balancing nutrition with life.

No more piecing together conflicting internet advice—just clear, personalized solutions.

Master nutrition without the complexity

The TriFuel Academy breaks down triathlon nutrition into simple, actionable steps—daily fueling, race-day strategy, and weight management.

No jargon, just proven methods you can use immediately.

Stay motivated with real support

The Hub community connects you with triathletes who get it.

Share wins, stay accountable, and learn from others without the noise or judgment of social media groups.

Fuel every race with confidence

We create and refine your personal race-day strategy, so you know exactly what to eat, drink, and take before, during, and after.

Post-race debriefs ensure you learn and improve every time.

Make fueling fit your life

Monthly meal plans give you easy, flexible options designed for busy triathletes.

Adapt them to your routine so nutrition supports training without adding stress.

Learn from every race

After key races, join a private 30‑minute debrief to review fuelling. We’ll identify what worked, what didn’t, and how to improve—so each race drives progress.

Leave with clarity, confidence, and a refined plan for success.

Learn from the best

Live guest sessions with pros, coaches, and specialists bring fresh strategies and insights to improve your performance — not just in nutrition!

"I hadn't paid much attention to my nutrition before The Hub. After changing my diet, I saw a difference within a week.

The change in performance that a good diet and proper fueling can make is huge."

⭐⭐⭐⭐⭐

- Svatopluk Danek

Triathlete

The Hub is now open!

You can join a team of 50+ triathletes getting ready to have their best season of 70.3 & Ironman racing.

Slots are open until Midnight Sunday March 22nd, and then will close until at least May

Pricing options

👥The Hub

The full season package. Coaching, planning, and support to fuel your best year.

  • Group Weekly Coaching Calls
  • Private Feed of Coaching Recordings
  • The TriFuel Academy
  • Dedicated Community Forum
  • Monthly Meal Plans
  • Live events with Experts
  • Access to nutrition & gear partner discounts
  • 45 minute consultation with James to kickstart your journey
    ($299 value)
  • Full Race Nutrition Support with personalised plans
    ($299 value)
  • Post-Race Nutrition Hotseat to debrief after events
    ($149 value)

Total bonus value: $847

Your full season. Fuelled.

Just $499 for the year.

(Billed Yearly)

Join The Waitlist

The TriFuel Cohort

A new way to work with me directly — launching May 2026.

A small group. Personalised support over 8 weeks.

More details coming soon — register your interest below and you'll be the first to hear when it opens.

30‑day Moneyback Guarantee

We offer a simple 30-day money-back guarantee. If you’re not happy, you’ll receive a full refund on your Hub membership.

To date, no members of The Hub have asked for a refund... But so many have achieved goals they thought impossible!

"I kept looking for this one big secret that had changed everything, and then I realised you had got me to do all the little things properly.

Little things that I have gradually implemented into my day to day routine which all together have made a huge difference.

I'm feeling really fit, especially for this time of year, and have lost weight that I couldn't shift for years."

⭐⭐⭐⭐⭐

- Rhys P

Triathlete

Hey! I’m James.

My first 70.3 taught me something brutal: fitness doesn’t matter if your nutrition falls apart.

Mine did (spectacularly) and it sent me down a rabbit hole to understand what actually works for triathletes.

Nutrition Triathlon grew out of that obsession — part education, part experiment, part community. I’ve since completed a Masters in Sport & Exercise Nutrition, became a Registered Nutritionist with SENR, and spent over a decade in healthcare. The mission has stayed simple:

Help 70.3 and Ironman athletes take the guesswork out of nutrition.

Over the years I’ve worked with hundreds of age-groupers and professionals who were stuck with the same problems: fading on the run, gut issues, confusing carb targets, or trying to lose weight without wrecking training. Seeing athletes finally race with stable energy and real confidence is what keeps me doing this.

Everything you’ll find here is built for long-course triathletes balancing big goals with real lives.

If that sounds like you, you’re in the right place.

"Don't waste time searching through YouTube videos when you can get a comprehensive program with great support from a well-educated and experienced leader like James.

The monthly meal plans and the TriFuel Academy are my favourites, and learning with a community who share best practices."

⭐⭐⭐⭐⭐

- Lance Farmer

Triathlete

Frequently Asked Questions

Feedback for The Hub

What’s included in the Hub

  • Personalised support to improve your nutrition
  • Full race nutrition guidance so you can have your best ever
  • Weekly coaching calls with James to run through any topics
  • Exclusive access to the forum so you can get help with any questions you have
  • Access to the TriFuel Framework and private nutrition videos and resources
  • Fresh monthly meal plans to inspire you and help you train and perform better

30‑day money‑back guarantee included