Fueling that holds up when it matters most
1:1 Nutrition for 70.3 and Ironman triathletes focused on consistent training and peak race performance.
Fueling that holds up when it matters most
1:1 Nutrition for 70.3 and Ironman triathletes focused on consistent training and peak race-day performance.
Trusted by elite and age-group winning triathletes to support the real demands of 70.3 and Ironman training and racing.
Identify where nutrition is limiting your training and racing
Remove costly mistakes before they show up on race day
Build strategies you understand, trust, and can execute confidently
Train consistently, race decisively, and stop leaving performance on the table
"James helped me tailor my nutrition for training and racing. I could really start pushing the upper limits of my intake which made a huge difference to my performances."
Since we started working together, Lizzie has moved from 180th to 25th in the world.
Lizzie Rayner, professional triathlete
Multiple 70.3 Champion and 8th place in 70.3 Pro World Championships
Where 70.3 and Ironman performance really breaks down
Across big training blocks,
you’re getting the sessions done, but energy is inconsistent.
Key weeks feel harder than they should and recovery is slow.
Long sessions are fuelled well enough to finish, but not well enough to support the training that follows.
Nothing feels bad enough to stop, but nothing feels perfect either.
As race day approaches,
plans are built with good intentions, but without being properly stress-tested against pacing, physiology, or race-day conditions.
As your race approaches, doubt creeps in.
You start tweaking things late and second-guessing decisions you should already trust.
On your most important day,
things start to unravel on the bike, and by the run you're fading spectacularly… Finishing knowing you were capable of so much more.
The difference 1:1 oversight makes
My role is to apply judgment across your entire training block — spotting issues early and ensuring nutrition supports performance rather than undermines it.
That means looking at how your nutrition interacts with:
✅ Training load and fatigue
✅ Recovery between workouts
✅ Key session execution
✅ Race-week decisions and changing conditions
It also means knowing when not to change things.
Through ongoing review, I act as a second set of eyes on your preparation — someone whose job is to challenge assumptions, flag risks, and help you make confident decisions when it matters.
This level of oversight is what allows small adjustments to compound into meaningful performance gains across a full training block
"James helped me understand everything so much better and brought me clarity.
Teaming up with James was such a great decision and the results have been fantastic."
Damian Bush, Age-Group Triathlete
Qualified for Age Group European Championships
This if for you if:
✅ You’re training for a 70.3 or full Ironman and taking your preparation seriously
✅ You’re already training consistently and want your nutrition to support the demands of your training
✅ You want personalised strategies that enable peak race performance.
✅ You’re willing to implement advice and trust the process
This is not for you if:
❌ Your training is inconsistent or currently low priority
❌ You aren’t interested in seeing where your performance limits lie
❌ You’re looking for macros and meal plans to follow blindly
❌ You’re looking to switch off entirely and have someone else take full responsibility without your involvement
The 12-Week Performance Nutrition Intensive
This 1:1 coaching is delivered as a focused 12-week intensive to align your nutrition with the real demands of 70.3 and Ironman training and racing.
Over this period, we work closely to:
Fix daily nutrition issues that limit training quality or recovery
Dial in fueling strategies that support long sessions and key workouts
Build a race nutrition plan you trust and know how to adapt when conditions change
Remove unnecessary complexity so execution becomes simpler, not harder
During this 12-week period, coaching includes:
- A thorough dietary analysis to identify weak spots
- A fortnightly 1:1 call to review progress and plan ahead (7 calls total)
- Ongoing feedback and support between calls via Email or WhatsApp
- Detailed analysis where useful, without overloading you with data
The structure is designed to support incremental improvements that support performance, not overhauling your diet or applying too many changes at once.
Investment
$1,799 USD for the 12-week period (£1,300 GBP, subject to currency conversion)
Places are limited to ensure the level of attention and judgment this work requires.
How it works
This coaching is application-based to ensure it’s the right fit — for you and for me.
I work with a small number of athletes at any one time, and this level of support is only effective when expectations, goals, and commitment are aligned.
The process is simple:
01
Apply to work together
You’ll complete a short application outlining your training, racing goals, and what you’re looking to improve.
02
Application review
I review every application personally to assess fit and whether this coaching is the right next step for you.
03
Next steps
If it’s a clear fit, you’ll be invited to proceed and we’ll begin onboarding.
In some cases, I may suggest a short alignment call before moving forward.
If this isn’t the right option, I’ll let you know and point you toward a better alternative.
There’s no pressure and no obligation, because this only works when we’re both on the same page.
What happens after the 12 weeks?
The aim of this coaching is to leave you capable and confident, not dependent on ongoing support.
You should have a clear understanding of what works for you and strategies you can execute in training and racing.
In some cases, athletes choose to continue working together in a more strategic, season-level capacity.
"Since working with James I’ve set a PB in every race, stayed injury-free, and my recovery times have almost disappeared."
- Eoin McGuinness
"I was already eating reasonably well, but not fuelling enough for the training I was doing. After we tailored my nutrition, I could feel the difference in my energy levels."
- Wendy Haskins
"I realised I was far fitter than I thought — I just wasn’t fuelling correctly. Once we fixed that, I was able to execute my training properly and race far better than I expected."
- Nathan Frost
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